Sep
27
Non-writers (and non-marketers) may not be aware of it, but there is a bit of a battle going on between the traditional and online marketing industries.
Traditional marketing includes things like newspaper ads, postcards and other mailings, etc. Online marketing is what it sounds like — ads and other marketing efforts, all done online. But in addition, online marketing also means optimising web pages for targeted keywords, in order to help draw search engine traffic to you.
However, there is a lot of disparity between the writers who work in these related but different industries. Traditional marketing copywriters have always been paid top dollar, and that is still more or less true today. But the global market tends to drive down rates for online marketing copywriters. The resulting difference in pay often tends to make traditional marketing copywriters look down on online marketing copywriters, even though the work is similar and equally as important.
However, the lower rates for online copywriting may have actually helped those of us who work in the industry. With the recession, many people have started looking into search engine optimisation in London as an alternative to more expensive traditional marketing. Therefore, companies and freelancers who offer online marketing services haven’t experienced as much of a slowdown with the economy as traditional marketing copywriters — in fact, for some of us business is downright booming.
When it comes down to it, I don’t know if you can really say which is better — traditional or online marketing. It’s like comparing ducks to geese — they may swim in the same lake, but they are totally different creatures. However, I think it IS true that business is depending more and more on the Internet, which is making online marketing more important. Traditional marketing still has its uses, of course, but I anticipate prices will go down eventually as the industry tries to compete with the relatively cheaper, more convenient, and more results-driven online marketing.
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